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Welcome to DIAROUGH N.V. To enter our new website, please make sure you installed the latest Macromedia Flash Player. Get the latest Flash Player , after you installed the flash player, visit Diarough, The Cutting Edge, Fancy coloured diamonds. Diarough is one the most important and influential diamond dealers in the world today and is counted among the most professional and respected names in the international diamond industry. Since its foundation in 1960 Diarough has built a reputation for service, reliability and professionalism in all aspects of the diamond business. It has also demonstrated a continuous record of marketing excellence. It is this record of innovative and creative thinking – the constant awareness of the need to focus on the end consumer - that has helped its clients develop and build their businesses. Just as Diarough itself has expanded and grown in scope and size. “put the power of diarough to work on your business” “a reputation built on service and reliability” Diarough operates at almost all levels down the diamond pipeline. This comprehensive presence throughout the industry gives it an unrivalled knowledge of the market as well as a profound influence over its operations. Diarough contacts are universal and its power to get things done considerable. That is why the Diarough range of products is sold to an ever growing global family of loyal customers. These include leading Manufacturers, polished diamond Wholesalers and diamond jewellery Retailers. Many of these companies in their turn are household names and among the world’s most important and prestigious brand names. “A dynamic presence throughout the pipeline” Diarough cuts and polishes the rough diamonds in its own factories in India,Thailand, Botswana, South Africa and Canada. The resultant polished diamond production is generally regarded as being of exceptionally high ‘make’ and is available in an outstanding range of cuts and in a wide variety of qualities and sizes. As a result, Diarough can supply almost any need with a product that provides exceptional value for money and virtually guarantees end consumer satisfaction. Best of all, because of their sheer size and turnover, Diarough is able to provide important economies of scale in an incredibly competitive market place. The result is that Diarough customers often have an edge when it comes to price and service, an edge that can prove significant to their end margins and profitability. “DIAMOND cutting AND polishing” One of Diarough’s greatest strengths lies in the exceptional range of Fancy coloured diamonds it is able to provide to customers large or small. This is allied to a unique understanding and expertise that has been built up over several decades so that today Diarough is an acknowledged leader in the Natural Fancy coloured diamond market. “industry leaders in fancy coloured diamonds” Through its global network of companies and associate companies Diarough also facilitates the design, manufacture and production of diamond jewellery from the most exclusive and costly to the more mass market pieces found in jewellery shops the world over. Often this involves the talents of some of the world’s most distinguished jewellery designers. “The jewellery manufacturing” Companies within the group have thus built a significant reputation for the design, quality and prices of the jewellery they offer. More significantly it is jewellery that has proved it can provide retailing customers throughout the world with a competitive edge at all price points. Most important of all Diarough guarantees consistency and reliability in the supply of everything from unique designs to ranges tailored to the exact specifications and pricing needs of the brand or client. “JEWELLERY design AND manufacture WITH A competitive EDGE” Diarough is committed to the growth of the diamond market often into new areas of selling that have not been developed hitherto. To this end, it is in the forefront of marketing initiatives designed to expand the range and availability of diamond jewellery and diamond set items throughout the retail sector but particularly in partnership with the Fashion industry. The Erickson Beamon diamond jewellery collection launch and marketing programme is clear example of innovation and effective brand extension. “MARKETING innovation and initiatives” Diarough’s licence programme is a good example of this marketing approach. For example its agreement with Vivienne Westwood to manufacture and distribute Vivienne Westwood ‘Hardcore’ diamond jewellery has helped Vivienne Westwood expand the reach and impact of the brand on both Westwood’s traditional and new customers. Often this means the location and effectively selling of partner brands into new markets or regions. It can also mean the development of new products with new positioning and market appeals such as the innovative and exciting Colours of Life diamond jewellery concept and programme; one that has made a significant impact in Japan and the Asia Pacific region. “effective BRANDING” Diarough was among the first major Sightholders to appreciate the importance of thoroughly understanding the end consumer. That is why it places considerable emphasis on helping manufacturing and retail customers to sell effectively and profitably to their target markets either trade or consumer. This means working closely with everyone from individual retailers to buying groups or international chains in order to establish the need and then furnish them with high quality sales skills or product training. Apart from its own in house capabilities Diarough has direct links to some of the most dynamic and efficient training schools and programmes available to the diamond industry and is thus always ready to help its clients hone their selling and marketing skills with the material and content that is exactly right for them at whatever level of the pipeline they may be. “retail selling” Equally important to selling skill in today’s ultra competitive retail market is store image and positioning.This embraces skill at developing sound and realistic market objectives and then the strategies that will successfully achieve them. It is all about finding a profitable and sustainable niche in the market place that will provide as unique an appeal as is possible to the designated target markets. Here again Diarough can and will help.The company includes marketing specialists who can advise on all aspects of effective retail marketing, helping clients develop sound and practical marketing objectives and then the strategies by which they can be achieved. “marketing” Diarough expertise embraces all aspects of marketing from the right research, (essential to establishing who you are and where you can be or where you can go) to the right kind of promotion that will actually prove cost effective, be it Public Relations, advertising, or events. It will certainly include ideas on diamond jewellery display as well as promotional materials designed to attract the customer and create the right selling situation or environment. “total MARKETING” “PROGRAMMES” Diarough offices around the world supply and service all client polished diamond, diamond jewellery or marketing requirements and do so discreetly, quickly and effectively from offices around the world. The Diarough aim is not just to sell diamonds to its customers but to actively help those customers to sell more cost effectively and efficiently, above all profitably. whatever your needs diarough is there. New York Head Office Germany India Hong Kong Japan Australia Canada Contact the headoffice of Diarough Nv in Belgium, Antwerp. |